Women's strength & nutrition coaching · Calgary, worldwide
Drop 20+ lbs. End the yo-yo. For good.
I help busy women lose the weight — and finally keep it off. No 12-week resets. No food rules you can't sustain. Just strength, nutrition, and weekly coaching built around your real life.
Now coaching
Limited 1:1 spots — Spring 2026
The approach
You've already done the 12-week sprints. The juice cleanses. The 75 hard. You lost weight, you gained it back, you blamed yourself. Here's the truth: the program was the problem. Not you. Let's build something that actually fits your life — so the results don't disappear the second life gets busy.
Here's what you get.
Four pillars, working together. No template programs. No copy-paste meal plans. Every piece is built around your specific goals, schedule, and starting point — then adjusted every week as we go.
01
Custom strength training
Three to five custom workouts a week, built for body recomposition and the lifestyle you actually want. Progressive overload, technique focus, and pelvic floor awareness when needed — always tailored to your equipment and time.
02
Nutrition that fits your life
Personalized protein, fibre, and calorie targets you'll learn to hit — not obey. We'll work through restaurants, travel, and the holidays so you build food skills, not food fear.
03
Weekly check-ins & coaching
Video or written check-ins every week, plus message support Monday through Friday. We catch what's working, fix what's not, and adjust before momentum dies — not after.
04
Form feedback on every lift
Send video, get coaching back. Real exercise execution feedback so you stay injury-free and get the most from every rep — not just "good job, keep going."
05
A real coach, not an algorithm
I read every check-in, watch every form video, write every program. No AI plans, no white-labeled templates, no offshore coach you've never met. You hire me, you get me.
06
The Blueprint course
Lifetime access to the course I built — the same education my 1:1 clients get, structured so you can follow at your own pace. Built so this is the last coaching program you ever need.
In the studio
What this actually looks like.
Real training. Real form work. Real women showing up week after week. This is the quiet middle of the program — between the before and the after, where the actual change happens.
Results
Real women. Real results.
“I came in thinking I needed to be punished into shape. Six months later I'm stronger than I've ever been, eating more than I used to, and I genuinely don't think about my body the same way anymore. The whole thing rewired me.”
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“First program where I haven't quit at week 8. Down 18 lbs and the workouts actually feel manageable inside a real life.”
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“I stopped Googling ‘what should I eat’ and started actually trusting myself around food. That alone was worth it.”
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“Shaina sees what's going on under the goal — not just the goal itself. That's why anything actually stuck this time.”
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Coach · Founder
Hi, I'm Shaina.
I've been coaching women in strength and nutrition for nine years — based in Calgary, working with clients all around the world. I started The Fit Collective because I was watching the same pattern over and over: smart, motivated women trying to outwork programs that were never built for their lives — and quitting on themselves when those programs broke.
What I do is the opposite of that. I look at your full picture — your job, your stress, your sleep, your relationship with food — and I build something around it that you can carry forward. Not for twelve weeks. For good.
— Shaina
This time, make it stick.
Apply for 1:1 coaching. We'll get on a quick call to make sure it's a fit — no hard sell, no pressure. Just an honest conversation about whether I can help.
Apply for 1:1 CoachingLimited spots · Spring 2026 cohort
